Effect mapping links

by Rob on 05/27/2012

I’ve been reading and playing with effect maps lately. I’m finding it a useful practice for product strategy and planning. If you’re not familiar with the subject, have a look at some of the following links:

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What Really Replaces Marketing (Madness).. | CustomerThink

by Rob on 04/7/2012

CustomerThink has a good post on what really replaces marketing. Oversimplifying slightly, the author makes the case that marketing should be reformed around a deep understanding and care for the customer, along with a sense for design. Basically, marketing should morph into some hybrid of product management and UX design.

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Risky but not random

by Rob on 12/29/2011

Innovation is risky but it’s not random. Innovators have a disciplined invention process. They may not be able to articulate it, and sometimes the Eureka! moment happens in the shower, but it stems from a disciplined process.

-A.G. Lafley

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Next time I need presentation inspiration

by Rob on 12/21/2011

Note & Point collects killer presentations from around the web.

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What’s become of “innovation” in most big businesses

by Rob on 12/21/2011

Dilbert.com

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Getting perspective: Using a mind map as a personal dashboard

by Rob on 12/19/2011

For the past two months, I’ve been using a mind map as a kind of personal dashboard, giving me a high-level perspective on the most important stuff I’m trying to accomplish. The map augments the OmniFocus workflow I’ve had for quite a while, and has helped me focus my time and energy in a much more decisive way than I had in the past.

Structure

The mind map has three main branches:

Active Projects: This branch contains my crucial creative projects, grouped by high-level life area (job/personal). Each project is given its own branch. Tasks on the critical path to completing that project are the branch’s children, along with any other items or concepts I want to keep in mind (for example, projects metrics or stakeholders). I try to keep the number of projects and their lists of tasks short. I’m not aiming to capture every granular detail, just the major beats of my current creative/work life. In each area, I want to know the stuff that separates success from complete failure. I also include a link to the OmniFocus task list for each project (using OF’s “Copy link” feature), so if I need the nitty-gritty detail, I can get to it quickly.

Upcoming events: In this branch, I give a single node to each important date or meeting on my planning horizon. This is generally a short list of items–travel dates, project deadlines, milestone meetings related to the projects above–and it’s not intended to replace my calendar. Occasionally, I’ll create branches beneath each meeting item, especially if I need to spend some time preparing for any of the events listed.

High-level life goals: In this branch I collect big-picture life goals–things like “Be a strong father and husband”, “Stay fit”, and “Write music”.

How I’m using it

I find myself using the map every morning to think about my upcoming day, and reviewing the map in detail about once every 3-4 days. When I get to the office, I often stand my iPad next to my keyboard with the map open in iThoughtsHD. I open it two or three times throughout the day, usually at natural stopping points between periods of focused work, or when I’m feeling fried or tired.

How it’s working

A mind map’s tree structure lets you see a lot of information at one time without becoming overwhelmed. Its visual/tactile nature is less intimidating than the hierarchical outlines found in task managers, and exploration is especially satisfying in a touch interface. This makes for more relaxed and constructive thinking and planning sessions.

The mind map is also really nice for thinking about multiple planning horizons simultaneously–big picture “I want to travel the world” stuff alongside “Get this project done on time” stuff. This gives me much better perspective on my work than a task manager typically does.

Without doubt, using the map has helped me focus on the most important work, rather than the most urgent. It has also helped me avoid getting entrenched in tasks that feel productive, but are relatively low-value–churning through email for hours, for example.

The things I decide not to put on the map are almost as important as the things I do. By keeping my projects trimmed down to only those things that are most valuable, I’m reminded to examine my life and make decisions about the work that’s actually going to make a difference.

As with any workflow, I’m always fine-tuning, but I’ve found the mind map to be one of the biggest improvements I’ve made to my system in the past 12 months.

Tools used:

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Resources on data visualization

by Rob on 12/17/2011

We’ve got a project cooking at the office where some of this stuff may come in handy.

Development tools:
* Processing – Java-based tool for building visualizations.
* D3.js – Nice little Javascript library. Very cool transformations. Some of the examples are mind-blowing.
* Protovis.js – The predecessor to D3. Recommended on a recent UIE podcast.

Books:
* Beautiful Visualization
* Visualize This
* Visualizing Data
* And of course, anything by Edward Tufte

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A different way to look at the day

by Rob on 12/17/2011

I remember stumbling across this interesting way to visualize the day months ago while I was on the road for work. In the busyness of the trip I lost track of the idea, but now that I’ve rediscovered it I think I’m going to give it a try for a few days.Frankly, I’m not sure it’s a great way to actually _plan_ a day, but I think it’ll do a much better job of getting the right side of my brain active.

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O’Reilly talks about adding value to communities

by Rob on 05/11/2009

Create More Value Than You Capture

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